Amethera, Where Elegance Meets Light
We helped a modern jewelry brand illuminate its identity with timeless beauty, refined design, and digital sophistication.
Story
Amethera started as a small artisanal brand specializing in handcrafted pieces. Despite having unique designs, the brand struggled to express its elegance online. Its social platforms lacked the refined aesthetic that matched product quality. Customers admired the jewelry in person but rarely engaged with posts digitally. The founder wanted visuals that highlighted craftsmanship and delicate details. There was a strong need for consistent imagery across all social channels. The online shop also suffered from low visibility and minimal traffic. Amethera hoped to reach a larger audience and attract new customers. Frost aimed to capture the brand’s artistic identity through modern creativity. High-quality visuals became the foundation for building emotional connection. This marked the beginning of Amethera’s shift toward a polished digital presence.
Challenge
Amethera struggled to communicate its artistic value through digital platforms. The brand’s visual style was inconsistent and lacked premium presentation. Content quality varied, weakening the perception of craftsmanship and detail. Users found it difficult to recognize Amethera’s posts among competitors. There was little structure in content planning or brand communication. Engagement remained low despite the beauty of the physical products. Paid ads were ineffective due to unclear visuals and mixed messaging. Amethera needed a refined identity that reflected elegance and artistry. A full creative overhaul became essential for digital growth.
Where Strategy Meets Soul
Frost focused on elevating Lumina’s visual identity with clean, elegant aesthetics.
We produced high-end photography capturing fine details, textures, and the handcrafted nature of each piece.
Soft lighting and minimal backgrounds were used to highlight product quality.
Short videos showcased the jewelry in motion to enhance storytelling and appeal.
We introduced consistent posting, refined templates, and clear brand messaging across platforms.
A targeted paid media strategy was implemented to reach customers interested in handmade luxury.
This unified approach strengthened Lumina’s digital presence and boosted brand recognition.
increase in monthly content reach
improvement in ad engagement performance
growth in profile visits and shop clicks