Aurorapath, Expanding Journeys, Inspiring Dreams
We helped a rising travel agency redefine wanderlust through a fresh identity and digital experience that inspires exploration.
Story
Aurorapath began as a dedicated agency offering curated travel experiences worldwide. Although the agency had great packages, its digital identity lacked emotional impact. The social pages didn’t communicate the excitement or beauty of the destinations. Travelers enjoyed the services but rarely interacted with online content. Photography felt scattered and didn’t highlight the agency’s expertise visually. The team wanted vibrant, inspiring posts that captured travel dreams and emotions. There was a need for structured storytelling focusing on destinations and tips. Aurorapath aimed to reach more clients seeking personalized travel guidance. Frost worked to translate the agency’s passion into modern, engaging visuals. Clearer communication became essential to building trust with potential travelers. This marked the beginning of a stronger and more inspiring digital identity.
Challenge
Aurorapath struggled to create visuals that evoked excitement and travel inspiration. Content lacked consistency, making posts feel disconnected and less memorable. Photos didn't highlight destinations properly or represent client experiences. Captions were generic, reducing emotional engagement with travel seekers. Posting rhythms were irregular, weakening the agency’s digital momentum. Competition from stronger travel brands made visibility difficult online. Brand colors and typography were inconsistent across all platforms. Travel tips and packages weren’t communicated clearly or attractively. A full visual and communication refresh became necessary for growth.
Where Strategy Meets Soul
Frost focused on building an inspiring visual identity that captured the joy of travel.
We created bright, destination-focused photography and short videos showcasing landscapes, activities, and traveler experiences.
A structured posting plan, modern templates, and refined color themes brought coherence to all platforms. Captions were rewritten to mix storytelling, useful tips, and emotional appeal.
We also managed interactions, tracked weekly insights, and pushed small awareness campaigns targeting active travel seekers.
This unified strategy elevated Aurorapath’ presence and improved customer engagement significantly.
increase in destination post engagement
rise in reach for video content
growth in monthly inquiries volume