KuroCup — Brewing a Brand That Feels Alive
We helped a local café blossom into a lifestyle brand — where every sip and post tells a story.
Story
KuroCup began as a small neighborhood space offering handcrafted coffee. Despite having a warm atmosphere, the café struggled with visual consistency. Customers enjoyed the drinks yet rarely recognized the brand online. Its social platforms lacked structure and memorable identity elements. The team wanted a calm, modern aesthetic matching their café experience. They hoped to present their menu through elegant photography and videos. There was a strong need for coherent communication across all pages. The café wanted to attract new customers while retaining regular visitors. Frost aimed to create visuals that reflected the café’s relaxing personality. This collaboration marked the start of a carefully crafted digital uplift. The story of KuroCup evolved into a brand with a clearer voice.
Challenge
KuroCup struggled to translate its cozy ambience into digital expression. Their visual identity felt generic and didn’t reflect their café’s charm. Social media content lacked emotional warmth and consistent presentation. Followers couldn’t instantly recognize the café’s posts or design choices. Photography was inconsistent and didn’t showcase product quality effectively. There was no ongoing content plan to maintain regular online activity. Engagement remained low despite the café’s strong in-store experience. The brand needed a unified system that mirrored its physical atmosphere. A complete creative and communication refresh became the main priority.
Where Strategy Meets Soul
Frost focused on giving KuroCup a soft, coherent visual identity that matched its calm café atmosphere.
We refreshed the aesthetic with gentle colors, minimal layouts, and warm-toned photography that highlighted the drinks and pastries beautifully.
Short, relaxing videos were created to strengthen the café’s storytelling and appeal.
Consistent posting, branded templates, and clear captions ensured harmony across all platforms.
We also optimized engagement, monitored performance, and ran small awareness pushes to reach nearby coffee lovers and build steady growth.
growth in Instagram engagement
rise in content reach across platforms
increase in monthly foot traffic