YumiTruck, A Food Truck Built for the Bold
From roadside pop-ups to a moving brand that turns heads and sparks queues.
Story
YumiTruck began as a small food truck offering creative meals. The brand was visually inconsistent despite its strong culinary appeal. Local customers enjoyed the menu but struggled recognizing the brand.
Its online presence was minimal and lacked clear communication. The team wanted a visual identity matching their energetic spirit. They also needed professional content showcasing food presentation quality.
The absence of structured posting limited audience interaction significantly. YumiTruck hoped to grow digitally and attract new loyal customers. Their goal was to establish a recognizable style across all platforms. Frost stepped in to build a unified identity and stronger engagement. This marked the beginning of a complete digital transformation.
Challenge
YumiTruck had difficulty standing out within a crowded local market. Their brand visuals felt disconnected from the food truck’s personality. Social media pages lacked structure, rhythm, and meaningful engagement. Customers couldn’t identify the brand quickly across visual materials. Content quality was inconsistent and didn’t reflect their food quality. No long-term digital plan existed to support steady audience growth. Marketing efforts remained limited, reducing exposure to potential clients. YumiTruck needed a cohesive digital system built for reliable visibility. A comprehensive branding and communication overhaul became essential.
Where Strategy Meets Soul
Frost developed a focused, streamlined strategy aimed at strengthening YumiTruck’s brand and digital presence.
We refreshed the visual identity, redesigned the logo, and built a bold color system to unify all content.
A series of high-quality photos and short, energetic videos were produced to highlight the food and capture attention on social platforms.
We also created consistent posting routines, branded templates, and engaging captions to maintain cohesion.
Finally, we managed interactions, monitored analytics, and ran small local awareness pushes to increase visibility and build a stronger connection with the community.
growth in instagram followers
rise in weekly sales performance
increase in engagement rate metrics